Samsung was the most discussed brand over the opening weekend of the Paralympics with 6,486 mentions, followed by Sainsbury’s with 2,173 mentions and Visa with 2089, research from Way to Blue has found.
Describing the research, Way to Blue explained: “We wanted to find out brand had experienced the highest discussion and intent to buy during the opening weekend of the games, as a result of their sponsorship.”
The research found that the same three brands also received the highest intent to buy, although in a different order.
Samsung remained in the top spot with 283 talking about buying or purchasing from the brand, followed by Visa (115) and Sainsbury’s (203).
“The clear brand winners from the Paralympics in the UK were Samsung, Visa and Sainsbury’s gaining not on the largest of the brands share of voice, but also the highest Intent discussion as well,” the agency concluded.
Other Paralympic partners include Atos and BP.