Exponential Interactive has appointed its former VP of product strategy and operations, Doug Conely, as chief strategy officer.
Conely will now be responsible for shaping the company's go-to-market strategy and continuing to run product strategy and operations. He continues as a member of Exponential's executive management team.
Dilip DaSilva, founder, commented: “Doug has played an increasingly significant role as we’ve streamlined our messaging, products and operations across our media divisions. He has taken on increasing responsibility on our go-to-market strategy and the operational side of our products.
“Meanwhile, his insights team has collaborated with marketing to significantly increase the visibility of our data and intelligence."
Conely will be based in Exponential’s London office.