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New York City FC asks fans to choose its logo

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By Jennifer Faull, Deputy Editor

March 10, 2014 | 3 min read

New York City FC club, owned by Manchester City Football Club and the New York Yankees, is readying for its debut next year by asking fans to pick the Club’s official team badge.

Two two options were designed by Rafael Esquer – the same man behind the iconic ‘Made in NY’ logo – and were inspired by urban artifacts like subway tokens and architectural details found throughout the city.

The two badges feature the typeface Gotham, chosen after an in-depth study of building lettering in New York City, while the colours navy blue, white and orange are drawn from the New York City flag.

However shield logo design features the historic shield of the official Seal of New York City and is described as “a classic and dignified badge, meant to be worn with sincerity, ambition, determination and pride”.

Meanwhile the circular badge was inspired by the old New York City Subway Token. Used for 50 years after its creation in 1953, the last version of the token had a cut out pentagon in the center representing the five boroughs, similar to what appears on either side of the monogram.

“The circle is also a symbol of unity, wholeness and infinity, and is often associated with potential and the number one,” said the Club in its description. “This is a modern and confident badge that clearly speaks to New York City’s status as a leading city.”

Claudio Reyna, sporting director of New York City FC, explained why the final decision has been given to the fans, saying: “This badge is to be the symbol of our Club, a symbol of our players and we hope in time, a symbol of this City. That is why we decided to give our fans the power to take part in such a fundamental way.

“Thanks to the work of Rafael Esquer we feel that we have two designs that truly represent our Club and our City, and we’re excited to see which badge they choose.”

The vote opened on the NYC FC website today and will run until 13 March.

Through the website they can also submit their own badge designs to become a pixel of the official New York City FC team badge mosaic to be revealed in the coming months.

To mark Manchester City opening New York City FC by asking fans to vote for the club's crest The Drum asked its readers to create ads to promote football in the US in its lastest Tight Briefs challenge. You can vote for your favourite advert here.

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