The Drum Awards for Marketing APAC

-d -h -min -sec


By Ishbel Macleod | PR and social media consultant

March 10, 2014 | 2 min read

Nicole Scherzinger is the star of a new campaign by Missguided, which sees all media planning and buying coordinated by MediaCom North.

The campaign is set to launch tomorrow across the UK, Ireland, Australia, France and Germany with 20 and 30 second spots, with the aim of targeting the 16 to 24 female audience.

The ad, created by The Gate, is set to air during programmes such as TOWIE, Party Wright Around the World and others.

Nicki Capstick, marketing executive at Missguided, said: “It’s been great working with the team at Mediacom North – this campaign is going to be huge for Missguided and we’re really pleased with the strategy and solutions that Mediacom North have provided. Nicole Scherzinger brings with her a large and loyal following to our brand and we’re excited by the prospect of bringing the two together through the international TV exposure that Mediacom North has delivered.”

A VOD campaign across the UK, Ireland and US has also been devised and scheduled by MediaCom North.

Pete Cooper, managing director at MediaCom Manchester, added: “We’re extremely pleased to have served as the hub for such a high profile international campaign and I’m incredibly proud of the team here in Manchester for their efforts in coordinating such an impressive schedule. If the TV campaign alone wasn’t ambitious enough, the combined VOD activity means we’re set to deliver a first rate campaign for Missguided.”

Digital poster sites and social media are also included in the campaign. Nicole Scherzinger News

Content created with:

MediaCom North

MediaCom UK, a branch of the larger MediaCom network comprising 4,600 people in 116 global offices, provides business-building media solutions for a client roster which includes audi, great ormond street and glaxosmithKline. recently it has welcomed new clients such as Mars (galaxy), visitnorway and nuffield Health as well as retaining business with visitengland, Coutts and soda stream.

Find out more

More from

View all