Herald and Times Group promotes digital subscription growth with TV campaign

The Herald and Times Group is promoting the ‘heritage and relevance’ of its Herald newspaper in a new campaign covering TV, radio and digital.

Created by STV Commercial, the TV ad is aimed at those aged 40+ in the ABC1 market and promotes the paper's growing digital offering as well as its print edition.

“Our existing subscribers already enjoy a seamless experience when browsing our content on multiple platforms,” group sales and marketing director Peter Gillespie said. “We want to highlight this to new audiences who perhaps are not so aware that they can get the quality news and analysis they value very easily, both on paper and on screen from Herald and Times.”

This campaign comes on the back of Herald and Times Group announcing strong digital growth of 66 per cent and 74 per cent respectively for online audiences across its HeraldScotland.com and Eveningtimes.co.uk titles.

The group has also revamped its weekly property supplement and launched a new online portal at Scotlandshomes.co.uk, including ‘quick find’ references to tie the print and digital versions together.

“We have much more in the pipeline for our audiences and will continue to respond and innovate in response to our readers’ and advertisers’ needs,” Gillespie added.

Launching today, the ads will appear on Channel 4, Sky Adsmart, Classic FM Scotland and Smooth Radio.