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By Ishbel Macleod, PR and social media consultant

March 10, 2014 | 2 min read

Ginsters is looking to persuade consumers to send pictures of their partners doing ‘manly’ tasks such as changing a tyre blindfolded or carrying 12 bags of shopping in from the car, as part of its #FeedTheMan campaign.

Also including a TV ad, the campaign encourages people to tweet or share Facebook pictures of their manly moment, for the chance to win a holiday for two worth £1,500 – as well as have their face featured on the back of Ginsters’ delivery vans.

The funniest or strangest entries will receive a personalised ‘Man Badge’ to commemorate their achievements, with the best of each day being awarded the honour of Legend of the Day.

Ginsters spokesman Chris Parkinson said: “From lugging 12 bags of rubbish out to the bins, to knocking out a dent on your car door by hand, ordinary men of Britain are reinforcing their manly status with simple but mighty acts of heroism.

“We’re celebrating and rewarding these daily displays of machismo – and as the provider of satisfying savoury pasties, slices and pastries, we’re also fuelling more moments of manliness.”

Two runners up will also appear on the side of Ginsters vans.


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