The Chartered Institute of Public Relations (CIPR) has pledged to tackle the issue of equal pay for women and gender imbalance in the workplace.
The body’s promise follows hot on the heels of its latest State of the Profession survey, published last month, which polled 2,500 PR professionals, and revealed that men are paid an average £12,000 more than women in the same roles from roles account manager/ press officer level roles to more senior positions.
CIPR has promised its members it will commit to ensuring its next Council meeting, which was announced on International Women’s Day on Saturday 8 March, will address issues including:
• Finding ways to improve transparency and recognise best practice
• Promoting female Public Relations practitioners in senior management roles
• The development of a framework to help organisations better manage the maternity leave process and a code of practice for when the person returns to work
• Guidance on introducing flexible working and the benefits
• Support for individuals post maternity leave
• A combined assertiveness / legislation workshop to help practitioners better negotiate salary packages and understand their legal rights.
The move coincides with the launch of The Drum’s Women in Marketing Study (today), which aims to identify the challenges currently facing women in the industry.