Women are more likely to use social media, interact with brands and consume their news through social media, research from Finances Online has found.
"More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than Pinterest, where 33 per cent of US women online access Pinterest (for men it’s only eight per cent)." the company explained.
The only platform which men were shown to spend more time on than women was LinkedIn.