Today's Tight Brief: Advertise football (soccer) in the US
The Drum's Tight Briefs has already solved the Scottish currency conundrum and concocted a new image for the Conservative Party, but this week's challenge is of an altogether more sporting nature: today we want you to create ads to promote football (or soccer, as it's known over the pond) in the US.
There is much British interest in American soccer right now with David Beckham planning a new MLS franchise in Miami and Manchester City opening New York City FC by asking fans to vote for the club's crest.
But what can you do to help Americans get to grips with the beautiful game? How would you advertise football to the wider American public as part of an awareness drive?
As ever, you have the remainder of today to respond to the brief and you should send your entries to tightbriefs@thedrum.com. You can enter as many times as you like but to guarantee all your work is shown on thedrum.com please send each entry as an individual JPG or image file.
We will put all the entries online on Monday and the one that receives the most votes will be shortlisted for a Chip Shop award in a special Tight Briefs category at this year's ceremony.