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Agency Business Tight Briefs Feature

Tight Briefs – the best of week two: See the winning Conservative Party rebrand


By The Drum Team | Editorial

March 7, 2014 | 3 min read

In the second of our weekly Tight Briefs creative contests, we challenged our readers to rebrand the Conservative Party.

The Conservatives may see themselves as the workers' party these days, but judging by the most popular entries below it seems our readers have some alternative views about how the Tories should be branded.

As always, the winning entry has been shortlisted for a Chip Shop award in a special Tight Briefs category at this year's ceremony. If you'd like to be in with a shot, then why not submit your entries into our week three Tight Brief challenge: advertise soccer in the US.

10. Conservatives

By Liam Biesty

9. 'Hard' Working People

By Katie Hurst

8. Comrade David

By Martin Enright

7. A Small 'C'

By The Lines Man

6. Big Party

By Andy Stanton at Toucan

5. Conservatory Party

By Chris Bogin at Toucan

4. All for some...

By Matt van der Walt

3. Honesty. Our new policy

By Lee Nash

2. Feel Blue

By Lee Nash

1. Pounds and pennies

Well done to this week's winner Daniel Brittain, whose entry – 'Pounds looking after the pennies' – was most popular in our public vote. Daniel's work will now be shortlisted alongside our week one winner in a special Tight Briefs category at this year's Chip Shop Awards.

If you missed out this week, there's always another chance as today's Tight Briefs challenge has just been revealed.

And remember you still have time to enter the Chip Shop Awards proper, as it is open for entries across all categories until Friday 14 March.

Agency Business Tight Briefs Feature

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