Mondelez International is set to host an Oreo Trending Vending Lounge at South by SouthWest (SXSW), which will deliver hyper-personalised and customised snacks based on real-time data collection.
Powered by Twitter, two custom-made vending machines will enable SXSW attendees to create and eat custom Oreo cookies based on trending social conversations, with users able to choose from 12 flavours and colours of creme and then watch as their unique Oreo cookies are built
Janda Lukin, senior director for Oreo at Mondelez International, said: "Oreo Trending Vending is another example of our continued commitment to providing consumers with unique experiences and delicious ways to engage with Oreo on and offline. We're excited to see how social trends and our cookies intersect in the real world at SXSW Interactive."
Custom-created by Maya Design, a technology design firm and innovation lab, the experimental machines use 3D printing technology to assemble the Oreo cookies in less than two minutes, with people able to follow the process using #eatthetweet.
The Oreo Trending Vending Lounge is open to all SXSW Interactive Festival attendees from noon to 7pm. CT on March 7-11.
"Mondelez International continues to push the boundaries of digital creativity by using technologies like Twitter to bridge real-world events with online conversations," said Ross Hoffman, director of US brand strategy at Twitter. "Giving SXSW attendees the ability to transform and customize something as iconic as an Oreo cookie, simply by tweeting, is very exciting."
Mondelez, which owns snack brands such as Oreo and Cadbury, has also announced a partnership with Facebook.