Open University has kicked off a cross-platform campaign competition with Absolute Radio in which it will offer the radio network’s listeners the chance to win a year’s free study of their choice, and an iPad.
The campaign, which spans on-air, online, tablet and mobile, is targeted at employed adults aged between 20 and 57 years old, who don’t have an undergraduate qualification and would like to study part-time either because they would like a promotion or to change career paths.
The competition will be driven by on-air trails where listeners will be encouraged to enter via an online smart hub on Absolute Radio’s website.
The prize to study with the Open University is listed up to the value of £5,280 and must be completed by 31 December 2016.
The campaign will also run across Absolute Radio’s main station profile on not-for-profit online streaming open network Radioplayer.
A spokesperson from Open University said “We feel it’s a great opportunity to be working alongside Absolute radio and reaching the wide range listeners they engage with. We hope that this will urge listeners into looking at options to study further and gain new qualifications,. This competition is an excellent way of opening doors up for them.”
The campaign, which was planned by creative agency Rapp, will run until 30 March.