Mobile agency Fetch has boosted its senior team with the appointments of Jody Shilliday as its head of social and Dan Wilson as director of data operations.
The appointment of Shilliday from her role as head of paid social at Starcom MediaVest (SMG) comes as Fetch looks to grow in the programmatic buying and social arena. Shilliday also sits on the UK IAB Social Media Council and the SMG Leadership Council as well as being a mentor for the IPA Creative Pioneers Apprenticeship Programme.
Dan Wilson joins Fetch from MEC UK where, as data innovation director, he worked extensively within all digital and data disciplines including paid search, affiliates, display, retargeting and real time bidding.
James Connelly, CEO and co-founder of Fetch, said: “Social and data are big growth areas for Fetch. We needed to choose the very best people to head up our teams and take our social and data offerings to the next level. We’re confident we’ve found them in Jody and Dan – both showed ability and experience along with an instinct for mobile. Together, we will continue to service our client base with user based targeting and the best in mobile innovations and strategies.”
The appointments come as Fetch looks to expand into deep data-centric programmatic buys aimed at effective user based targeting.