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By Ishbel Macleod, PR and social media consultant

March 7, 2014 | 1 min read

Betfred has created a 60 second promotion, to be aired on Betfred TV and YouTube, to promote the betting brand’s sponsorship of the Cheltenham Gold Cup.

Created by 422 Vision, the promo features a voice over from Louis Mellis.

Creative director, Rob Pickard from 422 Vision,said: "This was a great project to work on and has demonstrated 422 Vision's full service capabilities, working with Betfred on such an iconic event was a great experience that the whole production team enjoyed and the feedback from client has been tremendous."

According to Betfred's head of media, Mark Pearson, the campaign “captured the excitement in the build up to the race meet perfectly and translated the spirit and passion of the audience and event exceptionally”.

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422 Vision

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