Vimeo takes to SXSW to announce $10m investment for on-demand video creators

A year after the launch of its Vimeo on Demand service, the Vimeo platform has taken to SXSW to reveal a $10m global expansion of support for creators selling their work directly online.

This $10m will include expansion of Vimeo’s crowdfunding program, expansion of the film festival program, and Vimeo PRO Grants.

“Building on our early content investment programs, we’re excited to announce this broad expansion of resources to support creators,” said Kerry Trainor, CEO, Vimeo. “The direct distribution movement gains momentum every day, and we are fully committed to empowering creators with a vibrant alternative to the ad-dominated online video ecosystem for monetizing content.”

As part of the promotion of the anniversary, and of the commitment Vimeo has to content, a screening of ‘The Internet’s Own Boy: The Story of Aaron Swartz’ and the world premiere of DamNation presented by Patagonia will take place in the Vimeo Theatre at SXSW.

The screening of ‘The Internet’s Own Boy’ will take place at 6pm tomorrow, following internet activist and programming pioneer Aaron Swartz from his teenage emergence on the internet scene.

“Since the launch of Vimeo On Demand we have seen success across a wide range of content from narrative to documentary, action sports to education, series to instructional video,” said Greg Clayman, general manager of audience networks. “Vimeo On Demand is a powerful new path that enables creators worldwide to charge a premium for their content uninterrupted by ads they don’t control.”

In exchange for distributing their content on Vimeo On Demand, creators will be provided with direct financial support and access to online marketing services as part of the $10m investment.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.