TBWA\Chiat\Day New York appoints Martin Mohr as creative director
TBWA\Chiat\Day New York has appointed Martin Mohr, previously of TBWA\Helsinki, as creative director.
In his new role, Mohr will lead digital creative across clients in the New York office, reporting into TBWA\Chiat\Day New York’s executive creative director Matt Ian.
Ian commented on the appointment: “Martin brings with him an immense knowledge of digital and a strong background of TBWA and our global clients. He is a true innovator and his talent will be a fantastic asset to the creative team in New York.”
Prior to TBWA\Helsinki, where he was executive creative director, Mohr worked at Hjaltelin, Stahl & Co as creative director.
“My passion is to create ideas that excite. Ideas that people want to be involved with. I’m really looking forward to working with the New York team to help build new creative opportunities for our clients,” he said.
He will take up the new role in mid-March.
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