Hertz reviews Europe wide media planning & buying account

Car hire brand Hertz has confirmed that it is undertaking a European wide review of its media planning and buying.

The brand is scheduled to complete its pitch process during March.

Incumbent agency Initiative has held the account since 2009 after winning the business in a competitive European wide review.

Manning Gottlieb OMD and OMD International pitched for the business at the 2009 review. The UK incumbent is Adam&Eve/DBB.

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