Dave picks up Red Bull franchise

UK TV broadcaster Dave has agreed a deal with Red Bull to broadcast an exclusive series on the Red Bull soapbox race.

The series will be broadcast in five episodes to be filmed in Lima, Paris, Seattle, Sofia and Turin.

It supplements Dave’s exisiting programming for Red Bull, which includes its Red Bull Cliff Diving strand and Red Bull X Fighters.

“The Red Bull franchise continues to build year on year on Dave, and following the excellent performance of the wacky soapbox race last summer, Dave viewers will relish the opportunity to see how competitors from around the globe tackle the even more testing tracks,” said Dave’s Steve North.

A pilot programme last year attracted more than half a million viewers.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.