Bartle Bogle Hegarty has won the advertising account for iconic scooter brand Vespa.
The account was awarded directly to BBH without a competitive pitch.
The brief to the agency is to develop a new audience whilst remaining faithful to the brand’s heritage.
“BBH is the perfect partner to support the global growth of the Vespa brand as a modern icon of the best Italian style and technology,” said Davide Zanolini, group marketing and communications director at Piaggio said.
The campaign is scheduled to rollout across Europe, the US and Asia later in the year.