Westfield and Snap Fashion partner to launch #editime style hub

Westfield and Snap Fashion, a website which allows users to search for an item of clothing using a photograph, have launched a style hub following research, commisioned by Westfield, which looked at how influencial social media is on a consumers' shopping decisions.

The microsite encourages users to upload inspirational images or outfits, which Snap Fashion then scans to present a selection of similar products.

Users can also create a style board which showcases all of the products and looks they have submitted using the hashtag #editime.

Westfield will also add in its top beauty product recommendations based on your preferences to help complete the look.

The style board can then be shared across Facebook, Twitter and Pinterest email to use while shopping at Westfield.

“We are incredibly excited to be launching #editme in partnership with Snap Fashion. #editme responds to shopper needs by creating an innovative personalised platform where shoppers can discover the latest looks and trends of the season, and more importantly create a fashion hub that inspires and informs,” said Myf Ryan, marketing director, UK & Europe.

“The brand new microsite has also been designed to encourage consumers to experiment and push their style boundaries by discovering new looks and products which they may not have previously considered. Working with Snap Fashion and evolving the powerful technology that it has into #editme is a ground-breaking move for Westfield.”

Brands such as Next, River Island, Urban Outfitters, The Kooples, Debenhams, All Saints, Reiss, Topshop and French Connection have all signed up to be a part of the programme, with Ryan explaining that more will be joining in the coming months.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.