Saatchi & Saatchi has promoted Pablo Del Campo to worldwide creative director, from his previous role as regional creative director of Saatchi & Saatchi Latin America.
“My new role is to accelerate the flow and adoption of ideas from our strategists and creatives to customers wherever they are, on whatever device, in every time zone,” Del Campo explained.
“My priorities are to set new goals for our creative community, to mentor world-changing ideas, and to foster culture.”
For his new role, Del Campo will continue to be based in Argentina, and will remain closely involved in Del Campo Saatchi & Saatchi, based in Buenos Aires.
Saatchi & Saatchi CEO worldwide Kevin Roberts described the new worldwide creative director as an ‘ideas leader’, adding: “Pablo’s appointment comes at a time when clients are walking the tightrope between big data and big emotion”.