Umbro invites the public to score World Cup winning goals for the chance to fly to Brazil


By Ishbel Macleod, PR and social media consultant

March 4, 2014 | 2 min read

Umbro is looking to kick off excitement ahead of the World Cup with an app created by Bliss, which invites players to upload videos of themselves or their friends scoring a goal which is then judged by World Cup winner and former Brazilian international Roberto Carlos.

Submitted videos to the Golaço app are displayed online and will also be voted on publically, with the five best goal scorers will be flown to Brazil to meet Roberto Carlos.

Umbro VP of marketing Paul Nugent said: “Golaço means great goal in Portuguese and that’s exactly what we are looking for! We’ve had some terrific entries so far from so many different countries but there is still plenty of time to submit an amazing goal and claim the top prize.”

The app is available on Facebook, iPhone and Android, with Apple choosing the app in its pick of new sports apps in the UK.

Bliss MD Jon Stutfield added: “We are really pleased with the finished article. It’s a truly global app translated into ten languages and the uptake across the globe has been great.”

The smartphone versions of the app also allow people to record and edit their Golaço entries direct from the touchline.


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