Samsonite Selfridges Retail

Samsonite unveils 2.5 metre interactive wall within Selfridges London concession


By Gillian West | Social media manager

March 4, 2014 | 2 min read

Samsonite has worked with 999 Design to develop its retail space within London’s Selfridges complete with interactive content for a state-of-the-art technology wall.

The interactive screen has been designed to create an engaging and interactive experience for customers, satisfying the ever-increasing demand for advanced travel solutions and knowledge at a touch of the screen.

“Samsonite’s new showcase at Selfridges is an exciting and significant new development for the brand. We have been partners with Selfridges for decades, making it entirely appropriate that our most innovative retail presence to date should be unveiled within such an iconic London landmark store. 999 Design impressed us with their creative innovation and their pragmatic approach in delivering this involved project,” said Mark McGuigan, Samsonite general manager UK and Ireland.

The wall itself enables customers to learn more and explore the Samsonite brand with an interactive product catalogue, revolving products, films, product specifications, colour selections, customer reviews and more.

Aileen Geraghty, London MD of 999 Design commented: “What we have created for Samsonite is a streamlined and connected customer experience. The purchasing process for consumers today is multi-facetted and by ‘connecting’ the online and in-store experience, we are quite literally providing the Samsonite customer with the innovative experience they associate with the brand. This is just the start of a continually updating story that Samsonite customers can experience at Selfridges.”

The newly refurbished Samsonite concession is now the brand’s most cutting edge department in Europe.

Samsonite Selfridges Retail

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