RetailMeNot creates app at 30,000 feet to celebrate new British Airway’s service and parent company RetailMeNot celebrated British Airway’s first ever direct flight between London and Austin, Texas with a hackathon at 30,000ft.

Ten international employees from RetailMeNot, Inc. travelled from its European offices in London to the company’s U.S. headquarters in Austin, Texas, with the mission of building a new travel app for consumers during the 10-hour transatlantic flight, which would act as a money-saving travel companion.

“We’re constantly looking for new ways to innovate so we can deliver the very best to our customers, whether they’re at home or abroad, but I don’t think we ever imagined we’d get the chance to build a new consumer product at 30,000 feet in the air for British Airways customers and others, our team’s goal is to create a new tool that can help travellers shop, eat and save like a local as soon as they step off the plane,” said Matt Wilkins, senior vice president of product and engineering, RetailMeNot EU.

The team raced against the clock in a bid to build the RetailMeNot Travel Saver by the time they touched down in Austin.

"The RetailMeNot hackathon embodies the spirit of this new British Airways route - an opportunity to build relationships, accelerate ideas and bring the international innovation community closer together. We are excited to see the results and look forward to helping local businesses across the Atlantic connect quickly, easily and more often,” said John McDonald, vice president for marketing at British Airways Americas.

The app looks to help travellers find the best restaurant, shopping deals and special offers on both sides of the Atlantic.

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