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CloudHouse shuns blue sky and cloud-themed clichés with brand identity from SomeOne


By Gillian West, Social media manager

March 4, 2014 | 2 min read

CloudHouse, a service which helps enterprises, independent software vendors and service providers move applications over to The Cloud, has joined forces with SomeOne to design its brand identity.

Abstaining from stereotypical images of clouds and blue skies, CloudHouse’s identity purposely has a different perspective than that of The Cloud.

“We reflected the idea by using detailed overhead shots of city infrastructures. These are all taken from the same ‘cloud’s-eye’ viewpoint,” explained SomeOne lead designer on the project, James McKay. “The graphic style aims for sector cut-through, using a bold, dominant sober black and white style accented by an electric teal.”

SomeOne co-founder David Law added: “We worked to transform the copywriting and tone of voice to become less technical and more human – the idea being that someone who knew very little about cloud computing could clearly understand their offer. From small raindrops big clouds grow – and these chaps are at the start of something big.”

With migrating to The Cloud often difficult, expensive, resource intensive and time consuming CloudHouse aims to help businesses move their legacy applications developed before the boom of Cloud computing faster, simpler and cheaper than anyone else.

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