Alchemy Worx appoints Ian Deshays as director as company looks to expand into Australia

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By Ishbel Macleod, PR and social media consultant

March 4, 2014 | 1 min read

Digital marketing agency Alchemy Worx is set to expand into the Australian market, following the appointment of Ian Deshays as director of client services.

Deshays, who previously worked for the company in London in 2006, has been appointed to spearhead the agency's arrival in Australia as part of its plan to accelerate international expansion and increase global revenue to £35 million by 2016.

"I'm thrilled to be re-joining Alchemy Worx, this time bringing the agency's enthusiasm for email marketing to Australia," said Deshays. "At such an exciting time for digital marketing in the country, I am looking forward to harnessing the wealth of expertise, economies and efficiencies of scale at Alchemy Worx to give savvy Australian companies a leading edge in their email marketing efforts."

Deshays has spent the last four years managing the email marketing communications and customer loyalty programmes for some of Australia's leading businesses.

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