Evening Standard Uniqlo

Uniqlo launches new range through ‘huge partnership’ with the Evening Standard


By Jennifer Faull, Deputy Editor

March 3, 2014 | 1 min read

Uniqlo is promoting its new Lifewear range with a five-month campaign on the Evening Standard’s Shop London platform.

Planned by the7stars, the activity includes editorial print content and digital takeovers as well as competitions, promotions and consumer reviews.

“This is a huge partnership for Uniqlo and ESI Media,” explained the7stars’ Daniela Jannings, who worked on the account. “We’ve planned a truly integrated, unmissable campaign, making full use of the innovative opportunities that teaming up with ESI Media has to offer.”

One such opportunity has seen display advertising used to drive traffic to a Uniqlo hub which will be refreshed with content every two weeks.

Additionally, for every Uniqlo campaign until June, the7stars and ESI Media will create editorial content to help elevate Uniqlo’s key campaign messages.

Evening Standard Uniqlo

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