The National Bingo Game from the NBGA (National Bingo Game Association) has unveiled a new integrated campaign, with the aim to promote bingo as an ‘exciting, unique social activity that can change your life for the better’.
Created by The Workroom, dovetailing with national consumer PR from Beattie Communications, the campaign looks to show those celebrating with a ‘winning shout’ pose.
Some of the winning poses used are recognisable from sporting heroes (like Bolt), and others are celebratory and imaginative poses from dances (Thriller and Pulp Fiction) and the world of football (the robot).
Miles Baron, chief executive at the National Bingo Game Association, said: “We’re very excited about this new campaign - it’s cheeky and vibrant and has just the right tone of voice for our audience. The visual execution also builds on our stand out branding for NGBA that The Workroom did for us seven years ago.”
Digital executions include in-club screens, a refreshed website, and new social sites like Facebook and Twitter.
Brigid McMullen, creative strategy director of The Workroom said: “We really feel we hit the nail on the head with this very colourful and entertaining execution. And the really great thing about the Shout idea is that this can be executed in lots of different ways. This is just one of three creative interpretations we’ve evolved. Watch this space.”
The campaign looks to re-engage with existing and lapsed players.