German mineral water firm loses its sparkle with Schumacher ad

By John Glenday | Reporter

March 3, 2014 | 1 min read

A German mineral water brand has landed itself in hot water after it used the image of Formula 1 ace Michael Schumacher, currently spending his 65th day in a coma, to market their drink.

An advert in the March edition of a football referee association publication, produced in January, shows the F1 star clutching a football and is quoted as saying the water gives ‘2-1 for your body’.

In a statement the brands bottler, Hassia, said: “We reacted immediately after the accident, cancelled radio and TV commercials as well as all print and outdoor ads.

“We could not however replace at short notice the pre-press advertisements.”

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