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Creator of the ‘Scroogled’ campaign to become Microsoft chief strategy officer, while EVP for marketing is set to leave

Mark Penn

Mark Penn has been promoted from his role as executive vice president at Microsoft overseeing advertising and strategy to chief strategy officer, sources have said.

The move, which comes just a month after Satya Nadella was appointed as CEO of the company, will see the creator of the anti-Google ‘Scroogled’ campaign decide what markets Microsoft should be in.

It is also believed that Tami Reller, the company's executive vice president for marketing is set to leave the company, as well as Tony Bates, Microsoft's executive vice president of business development.

A source told The Economic Times that Penn’s move may not be a promotion as such, since he will now have no responsibility for Microsoft’s advertising budget.

Prior to joining Microsoft, Penn was an advisor for names such as Bill Gates, Bill Ford, UK Prime Minister Tony Blair and President Bill Clinton.

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