Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Ad of the Day: Lipton - 'Be More Tea'

Well, we never expected this... an ad that combines Muppets and tea to make something truly delightful. But that's exactly what it is - delightful. This has Kermit in the maelstrom of a New York filled with Animals in one guise or another - pushy, rude, obnoxious - but navigating a peaceful path because Lipton's has enabled him to "Be More Tea".

The use of Nilsson's Everybody's Talkin' is inspired; emphasising the change that's wrought in our little green friend once he's imbibed his beverage.

It's the attention to detail and timing that make this, from the way Steeplejack Animal plummets groundwards, to the Baby Animals enthralled by Kermit's paper-tearing skills, to the callback of the plummet and the crescendo of music as Miss Piggy's brolly is opened at the end.

Great work from all involved

Creative Agency : adam&eveDDB

Creative: Patrick McClelland / Feargal Ballance

Film Production: Biscuit Filmworks

Director: Noam Murro

Editor: Neil Smith @ Work

Post Production: Framestore

Sound Design: Mark Hellaby @ Clearcut Sound

Media Agency: Mindshare.

Ad of the Day is brought to you in association with David Reviews.

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