Ad of the Day: Lipton - 'Be More Tea'
Well, we never expected this... an ad that combines Muppets and tea to make something truly delightful. But that's exactly what it is - delightful. This has Kermit in the maelstrom of a New York filled with Animals in one guise or another - pushy, rude, obnoxious - but navigating a peaceful path because Lipton's has enabled him to "Be More Tea".
The use of Nilsson's Everybody's Talkin' is inspired; emphasising the change that's wrought in our little green friend once he's imbibed his beverage.
It's the attention to detail and timing that make this, from the way Steeplejack Animal plummets groundwards, to the Baby Animals enthralled by Kermit's paper-tearing skills, to the callback of the plummet and the crescendo of music as Miss Piggy's brolly is opened at the end.
Great work from all involved
Creative Agency : adam&eveDDB
Creative: Patrick McClelland / Feargal Ballance
Film Production: Biscuit Filmworks
Director: Noam Murro
Editor: Neil Smith @ Work
Post Production: Framestore
Sound Design: Mark Hellaby @ Clearcut Sound
Media Agency: Mindshare.
Ad of the Day is brought to you in association with David Reviews.