Suzuki GB and News UK have partnered to deliver a media campaign to promote the new S-Cross model.
The campaign, will begin today (1 March) with a weekend cover wrap of both The Sun and The Times, while Suzuki will also takeover commercial TV at 8.30pm and run promotional activity through its social media channels, as well as the mobile platforms of both News UK titles.
Suzuki has extended its current ‘Good Neightbour’ creative, developed by The Red Brick Road and media agency the7star, to include a competition to allow News UK readers to nominate a friend or relative they believes deserves to win one of the S-Cross cars.
Dale Wyatt, sales and marketing director at Suzuki, said: “News UK’s brands provide us with the right audience, content and distribution for our S-Cross campaign. The circulation and reach of The Sun and The Times are unrivalled and we are excited that their readers are being empowered to nominate the chosen winners of our exciting new car. Suzuki’s presence across Print, Digital, TV and Social media channels will be unprecedented, not just on March 1 but throughout the whole month too.”
Dominic Carter, commercial director for News UK added: “Suzuki’s S-Cross campaign will receive maximum exposure across The Sun and The Times, encouraging our readers to take part in the campaign and nominate a worthy winner. Our aim is to use News UK’s print and digital brands to deliver creative and unique advertising opportunities for clients and it’s a great achievement to be the only news brand involved in this cross-platform campaign.”
The reason for the competition launch, explained Liam Mullin, head of trading for the7stars, was to coincide with the annual release of new numbers and to reach every car buyer in the UK.