RadiumOne appoints Louise Briggs as head of agency sales, with aim to give clients insight
RadiumOne, the advertising technology company, has appointed Louise Briggs as head of agency sales.
Joining from The 7th Chamber, where she was commercial director, Briggs has been “charged with driving the agency stream of our business forward and providing our clients with expertise and strategic insight”, according to RadiumOne European MD Rupert Staines.
In her previous role, Briggs managed content, social and brand building campaigns across multiple digital channels, while working with clients including COI, Sky and McDonald’s.
She said: “The biggest challenge marketers face is understanding their connected customers in the digital age. RadiumOne is best placed to offer agencies and their clients a single view of this connected consumer and I’m excited to join and drive our proposition forward.”
Briggs will be based in London.
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RadiumOne maintains the most intelligent, efficient and effective advertising platform for engaging and activating consumers across online, video, Facebook and mobile using real-time bidding. In a market exploding with data and complexity, we make digital media buying intelligent, seamless and effective, giving brands the transparency and control they need.Find out more