Lenovo has replaced Saatchi & Saatchi with The House Worldwide on its EMEA creative account.
The PC company has worked with The House on a number of projects around its Yogo family of products since September last year.
Jan Huckfeldt, vice president of marketing in EMEA, said that the agency was selected to handle the creative across the region due to its experience in that market: “Our brand is well known in many countries around the world but we still have a way to go to achieve the brand recognition and consideration in EMEA and in particular with the key net-gen market.
“We are at an exciting time as a company as we move our business from just PCs to tablets and smartphones. The House’s strong EMEA experience, combined with its approach of a team of brand experts that partner with best of breed agencies on the ground is the right one for us now,” he said.
Saatchi & Saatchi’s role elsewhere in the world for Lenovo is unchanged and the company will continue to work in partnership with a network of local agencies on the ground across the EMEA region.