Campaign for Real Ale re-appoints Media Alive for 2014 Great British Beer Festival
The Campaign for Real Ale (CAMRA) has re-appointed Media Alive to handle the media campaign for the Great British Beer Festival 2014 following a competitive four-way pitch.
Event: The poster for this year's festival
The agency will be responsible for coordinating coverage in press, London magazines, radio, outdoor, social media and digital during July and August in the run up to the event.
Darren Kefford, Media Alive’s creative director, said: “The theme we have created for this year’s event is even stronger than last year, and we all believe that this will ensure the best event to date. We all look forward to having a lot of fun with this campaign.”
Tony Jerome, CAMRA’s marketing manager, said: “This year’s GBBF 2014 creative is fantastic, and we look forward to everyone seeing it – the idea is bright, fun and exciting. The team at Media Alive are great to work with, and CAMRA look forward to continuing working with the guys.”
Last year’s event attracted 50,000 people. This year’s festival will take place at London’s Olympia from August 12-16.
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