There are two sides to a punter, William Hill explains in its new pan-European campaign: the rational side and the passionate side.
This is set to be explored in a series of three adverts, which will run from now until the World Cup in June.
Madrid-based Sra. Rushmore won a nine-way pitch to produce the adverts, which were shot over four days in the Spanish capital.
“For our pan-Euro campaign we wanted a concept which is original and entertaining, while emphasising our position as a leading and trusted brand,” Wilhelm Huber, director of international marketing at William Hill Online, explained.
“This campaign focuses on driving top-of-mind awareness and positioning William Hill as the established experts in betting - a brand which ‘feels right’.”
The campaign will run simultaneously in Spain, Italy and Austria.