Reebok debuts Skyscape shoe in Miranda Kerr campaign
Reebok has enlisted international supermodel Miranda Kerr to promote its latest innovation in footwear, trainers with 360 degrees of foam built-in to provide maximum padding.
The Skyscape shoe was developed using technology borrowed from the lingerie industries molded foam bras to create a fit that is ‘so comfortable, you’ll forget you have it on’ according to the brand proposition.
Subject to a global integrated marketing campaign the product is being targeted for everyday casual wear for women be they out and about, at work, or at the gym.
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape.
“It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Launching in March the DDB New York campaign will run across TV, print, retail, PR and digital.