With Mobile World Congress currently taking place in Barcelona, it might come as a shock to discover that only two of the FTSE100 companies have responsive web design, and of the remaining 98, only 42 have a dedicated mobile site.
Tesco and Morrisons – who both have a mobile site – topped the list, while Land Securities Group and Antofagasta gained brownie points for their responsive web design, ranking them sixth and 30th respectively, according to The Search Agency research.
Describing how the report was carried out, The Search Agency said: “We calculated a total score out of five for each of the FTSE 100’s sites based on five factors: load speed, site format, calculated download speed, social media presence, and app presence. Our analysis was based on both quantitative factors established by industry best practices and Google, and qualitative factors determined by our team of mobile experts.”
The average score for all companies in the study is 1.99 out of five. When the study was carried out in the US, the average was 2.29.
Seven FTSE100 companies - including Coca-Cola HBC, Experian and Pearson - ranked joint bottom of the list with only 0.36 points each: two points on the download speed section.