Boots to stream live hair and beauty broadcast via Facebook
Boots UK has announced it will broadcast a live-streamed programme on its Facebook page as part of its digital content initiative ‘Feel Like New Live’.
The 90 minute programme, streamed 7:30pm-9pm this evening (27 February) from the retailer's Nottingham store, is set to feature the latest hair and beauty trends and tips.
Created by M&C Saatchi, the event supports Boots' ‘Let’s Feel Good’ brand positioning, which aims to “inspire customers to take active steps towards feeling good”.
As well as the main programme, viewers will be able to watch a further three live feeds focusing on hair, nails, and lips.
Camilla Kemp, managing partner at M&C Saatchi, said: “Boots is unquestionably one of the leaders in this sector, and it’s exciting to be working alongside them, helping them to lead the way in terms of delivering engaging and valuable content to its target audience.
“This campaign will bring Boots’ expertise and offering to life, while demonstrating the brand’s commitment to helping its customers feel good”.
Viewers will also have their questions answered by an expert panel via a live Q&A to include Lewis Pallett (Mark Hill), Glenis Baptiste (nail expert), Vanesa Guallar (Seventeen makeup artist), and Geraldine Freer (No7 advisor).
An in-store three for two offer on haircare, cosmetics, and skincare is being run alongside the campaign.
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