Benetton’s UnHate Foundation partners with UN on ten ‘good news’ initiatives

Benetton’s UnHate Foundation has announced it is collaborating with the United Nations to make ten ‘good news’ initiatives a reality.

The UnHate News campaign, delivered by creative agency 72andSunny, invites people to report news that they would like to hear by posting their own stories, videos and photos.

Initiatives identified so far include a gay pride event on Moscow’s Red Square, a Japan/China unity volleyball match and a decline in child marriages.

Would-be contributors have until the end of March to make their submissions after which a top ten will be shared with the UN and turned into practical initiatives geared toward making the world a better place to live in.

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