The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By John Glenday, Reporter

February 27, 2014 | 1 min read

Benetton’s UnHate Foundation has announced it is collaborating with the United Nations to make ten ‘good news’ initiatives a reality.

The UnHate News campaign, delivered by creative agency 72andSunny, invites people to report news that they would like to hear by posting their own stories, videos and photos.

Initiatives identified so far include a gay pride event on Moscow’s Red Square, a Japan/China unity volleyball match and a decline in child marriages.

Would-be contributors have until the end of March to make their submissions after which a top ten will be shared with the UN and turned into practical initiatives geared toward making the world a better place to live in.

Benetton

Content created with:

72andSunny

Find out more

More from Benetton

View all