The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

WKD The Only Way Is Essex Drum News

WKD releases idents for The Only Way Is Essex sponsorship

Author

By Ishbel Macleod | PR and social media consultant

February 26, 2014 | 1 min read

WKD has created eight idents with Big Communications to promote its broadcast sponsorship of The Only Way Is Essex.

The three-series sponsorship deal gives WKD 60 seconds of branded accreditation per prime-time episode of the reality entertainment show, with the idents looking to play on the activity of the stars of TOWIE: one sees a sun-bathing bottle of ‘bronzed’ WKD Iron Brew and a ‘pale’ bottle of WKD Blue compare the progress of their tans.

Debs Carter, marketing director for WKD at SHS Drinks, said: “We’ve worked hard to ensure that our sponsorship approach is both entertaining and in keeping with programme content. TOWIE is the most talked about thing on TV for our target audience and we’re confident that our witty idents will give them a little extra to smile at.”

Three 2014 series of TOWIE will air in spring, summer and autumn respectively.

WKD The Only Way Is Essex Drum News

Content created with:

Big Communications

We are Big.

An award-winning integrated creative agency with specialist expertise in brand, digital, strategy, PR and sales activation.

We believe in thinking ambitiously for our clients; in unexpected ways.

We create ideas that cut through and get results.

Want to grow?

Think Big.



Big Leicester

223 London Road

Leicester

LE2 1ZE

Tel:0116 299 1144



Big Birmingham

Avon House, Stratford Road,

Shirley, Solihull

B90 4AA

Tel:0121 746 3118

Find out more

More from WKD

View all

Trending

Industry insights

View all
Add your own content +