Frozen yogurt brand Snog has appointed John Doe to handle its PR and cultural content.
John Doe will look to make consumers aware that the product will be in stores from March.
Snog founders Rob Baines & Pablo Uribe commented: “We have built Snog as a labour of love and as we go onwards from our stores into freezers we wanted to work with an agency that understood the DNA of our target market and also can work with us to build on the emotional connection our fans have to the brand.
“In their proposals John Doe demonstrated an immersive knowledge of how to take this connection and amplify it out via influencers, social and conventional media. We are excited by what is to come.”
Led by agency founder Rana Reeves, John Doe will also look to push the brand values of the product.