Papa John’s has appointed Grey Global to handle its creative account, which has an annual media spend of about $120m.
Grey will take over from Zimmerman Advertising, who will continue to hold the media planning and buying for the pizza chain.
“Everyone was very impressed with the Grey team and their in-depth understanding of our brand and the QSR pizza category,” said Bob Kraut, Papa John’s chief marketing officer. “Grey provided keen insights and strategy, which, combined with excellent creative, will help take the Papa John’s brand to the next level. We’re looking forward to working closely with them and welcome them to the Papa John’s team.”
Agencies such as BBDO, Arnold and Doner were also involved in the pitch, Papa John’s confirmed.
Papa John’s announced last November that it had initiated an agency review, following an evaluation of the needs of the brand.
As national ad agency, Grey will handle all campaign communication elements, integrating digital advertising and social media.