Olivia Yabsley has been appointed director of marketing at Twofour Digital at what the company described as an “exciting time” in the branded content market.
Yabsley began her career at Twofour’s broadcast and digital divisions before moving on to roles at AnalogFolk as content and business director and later Digitas as international VP of brand content and interim social media. She returns to Twofour with immediate effect.
Mark Hawkins, managing director at Twofour Digital, said: “I am so pleased that Olivia is joining us to build long term relationships with clients who wish to redefine themselves with their audiences through branded content. She joins at such an exciting time in the branded content market.”
Yabsley added: “I am delighted to be joining Twofour on its exciting journey as the team continues to make some of the greatest brand content out there. They are developing brilliant, original ideas and I am really looking forward to working with them to further strengthen their position in the market.”
Twofour’s services include television production as well as its digital agency offering. Its TV shows include ITV’s Splash, Channel 4’s Educating Essex and Channel 5’s The Hotel Inspector.
On its digital agency front, Twofour has worked with Volkswagen, Audi, HSBC, BBC Worldwide and Olympian Tom Daley.