Kathryn Gray has joined creative agency ODD from ITV to become its senior strategist.
Gray will oversee the ongoing development of agency strategy and join after 18 months at ITV as senior program commissioning and marketing planner. She was involved in the channel’s recent rebrand.
Simon Glover, co-founder and managing director of ODD, said: “Kathryn has a proven track record of leading multi-disciplinary teams and delivering genuinely integrated thinking. Her appointment will help us to fulfil one of our top priorities; to continue to deliver uncompromisingly beautiful and strategically strong creative work that drives competitive advantage for our clients.”
Prior to her time at ITV, Gray took global strategic lead for the Financial Times and Nestlé Purina accounts at DDB London.