Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

H&M and The Debrief team up for three-month deal

H&M has teamed with The Debrief, Bauer Media’s multi-platform lifestyle brand for women, for a three-month deal which will see the fashion brand being promoted editorially.

Ulrika Miller, marketing manager of H&M, said: “We’re really excited to be working with The Debrief, targeting our 20 something audience with relevant and engaging content. H&M always aims to interact with our consumers in innovative and unique ways and this partnership perfectly enables us to continue that.”

Handled by UM London, the deal will see H&M products recommended in editorial copy, as well as being promoted on the website.

Natasha Lenton, digital account director at UM London, added: “H&M’s Divided audience is an exact match for The Debrief’s readership, whose editorial voice is just how H&M speaks to customers. This partnership has tied seamlessly into our current plans, with editorial content on what we know our audience loves, like the ‘selfie’ craze.”

The Debrief has a team of 11 young journalists in different time-zones.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis