Adidas pulls ‘sexualised’ World Cup T-shirts

Sportswear giant Adidas has been forced to pull a range of ‘sexualised’ T-shirts ahead of the World Cup after Brazilian officials complained they encouraged sex tourism.

One offending garment incorporated an image of a bikini-clad woman alongside the words ‘Looking to score?’ whilst another T-shirt ran with an ‘I Love Brazil’ legend… with love taking the form of a heart shaped like a bikini bottom.

These elicited the ire of the local tourism board which said “…any links between national icons and images with sex appeal" were against the country's official marketing policies.

"Such an attitude indirectly contributes to committing crimes such as sexual child and adolescent exploitation.”

In a statement the firm said: "Adidas always pays close attention to the opinion of its consumers and partners," its statement read. Therefore, it is announcing that these products will not be sold anymore."

Adidas is a primary sponsor of the summer event and will be supplying balls for all the matches.

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