Bounty Drum News UK

Parenting club Bounty to relaunch .com site using mobile-first approach


By Gillian West | Social media manager

February 25, 2014 | 2 min read

Parenting club Bounty has engaged Rufus Leonard to assist in relaunching its .com site on mobile and web, tasked with improving the design of the existing site whilst also enhancing the online experience.

The work is the first since the agency’s appointment in June and sees Rufus Leonard take a mobile-first approach to user experience.

Key to the development is the creation of an interactive hub for new and expectant parents where they can share with and learn from a community of other parents. Included in the hub will be product reviews, forums, competitions and offers.

Rufus Leonard’s brief includes combining commercial, community and creative needs to create a distinct position in the marketplace, striking a sympathetic balance between the sites commercial interests and cultivating a warm, collaborative and engaging club spirit.

“At Bounty we’re proud of the community we’ve built up and the content we provide to our users but are always looking for new ways to engage and support our ever evolving audience,” said Phil Geary, marketing director at Bounty. “Re-designing the site to provide the optimal experience wherever and however our members choose to visit our site is something we’ve been keen to do for a while now and we’re confident that with Rufus we can exceed our members’ expectations.”

Rufus Leonard’s Adam Fulford added: “Bounty has defined some ambitious targets for the next five years in order to put clear water between themselves and the competition, ambitions that a robust digital strategy and online customer service model will definitely help to deliver.”

The .com site is expected to be made available to the public in April 2014.

Bounty Drum News UK

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Rufus Leonard

Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice. Our services help brands define their unique promise then – crucially – deliver it across how they think, look and speak, how they interact with customers, how they harness innovations, and how they rally their people. We’ve been helping service brands retain, regain or define their categories for over 30 years, including British Gas, BBC, Lloyds Banking Group, Pinsent Masons, British Red Cross, The Gym Group, The Student Hotel, and London Business School.

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