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Parenting club Bounty to relaunch .com site using mobile-first approach

Parenting club Bounty has engaged Rufus Leonard to assist in relaunching its .com site on mobile and web, tasked with improving the design of the existing site whilst also enhancing the online experience.

Bounty has been supporting parents for over 50 years

The work is the first since the agency’s appointment in June and sees Rufus Leonard take a mobile-first approach to user experience.

Key to the development is the creation of an interactive hub for new and expectant parents where they can share with and learn from a community of other parents. Included in the hub will be product reviews, forums, competitions and offers.

Rufus Leonard’s brief includes combining commercial, community and creative needs to create a distinct position in the marketplace, striking a sympathetic balance between the sites commercial interests and cultivating a warm, collaborative and engaging club spirit.

“At Bounty we’re proud of the community we’ve built up and the content we provide to our users but are always looking for new ways to engage and support our ever evolving audience,” said Phil Geary, marketing director at Bounty. “Re-designing the site to provide the optimal experience wherever and however our members choose to visit our site is something we’ve been keen to do for a while now and we’re confident that with Rufus we can exceed our members’ expectations.”

Rufus Leonard’s Adam Fulford added: “Bounty has defined some ambitious targets for the next five years in order to put clear water between themselves and the competition, ambitions that a robust digital strategy and online customer service model will definitely help to deliver.”

The .com site is expected to be made available to the public in April 2014.

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