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LG M&C Saatchi

M&C Saatchi run ‘world’s slimmest ad’ for LG

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By John Glenday, Reporter

February 25, 2014 | 1 min read

The Stockholm office of M&C Saatchi has run what it claims to be the ‘world’s slimmest ad’ in the form of a 4mm thin spine taken from a copy of Nordic tech magazine Sound & Vision.

The unlikely medium was selected after it was learned that the magazine was precisely the same thickness as LG’s diminutive OLED-TV, engendering the idea of co-opting the spine to form a media placement opportunity.

Leo Dratwa, Nordic marketing manager for LG TV and media said: “Sometimes ideas are just too good to say no to. The media placement in Sound & Vision is brutally simple, while working as a small product demonstration of the TV.”

LG M&C Saatchi

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