Emmett London hires Fist of Fury as lead digital and creative agency following Coolpink demise
Emmet London has named Fist of Fury as its new creative and digital agency.
The menswear brand appointed digital agency Coolpink for a brand and digital overhaul in October last year.
However, Coolpink went into liquidation just three months after being hired leaving much of the work on Emmett London’s new social commerce site and on-going marketing activity to be developed.
Ciara Cox, head of marketing and e-commerce said that the brand was “saddened” and “disappointed” by Coolpink’s demise, but is now “delighted to be working with Fist of Fury and very happy with the way this project is progressing.”
Martin O’Toole, managing director, added that it is aiming to launch the e-commerce site and customer portal by April.
Emmett is among a number of other former Coolpink clients to have joined Fist of Fury since the beginning of the year.
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